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HabiTally enables farmers, ranchers, landowners, and private citizens to support monarch recovery by entering data about monarch habitat conservation efforts on their farms or yards or in locations where groups may create new habitats like churches or parks.

To participate, users drop pins on a map to mark their conservation habitat location and enter basic, key characteristics of the habitat, including the estimated number of milkweeds, the percent of nectar flowers, and, if known, the date the habitat was planted. HabiTally will then automatically calculate the size of the habitat based on the user’s entry and auto-populate information about the milkweed density and land use classification. Users can also record whether they have seen monarchs in their habitat. The data can help provide information on gains in milkweed across the U.S. Data collected by HabiTally will be housed at Iowa State and shared with the Fish and Wildlife Service to help guide future conservation and protection decisions.

The app was developed in 2019 as a collaboration between Bayer and The Climate Corporation, with support from Iowa State University’s Center for Survey Statistics and Methodology. The app is available as a free download on iOS and Android devices from the App Store by searching HabiTally monarchs.